by Matthew Pandolfe   

by Matthew Pandolfe  

To designer Max Poglia, Brazil and Italy aren't simply travel
destinations. They're home. Native to southern Brazil and raised with
Italian heritage, Poglia has a unique perspective from which he
draws inspiration.  His “ruggedly handsome” products embody old-world
traditions and symbolize, as the NYTimes Style Magazine stated, “a
throwback to simpler days for the modern man.”

Poglia’s adventure began when he moved from Milan to New York City.
With the principle of ethics + aesthetics in mind, he started to
explore age-old craftsmanship and ancient materials. When on vacation
in the South of Brazil, he was motivated to craft a sort of
picnic-themed traveler’s pack to incorporate in his NYC lifestyle.

In 2011, he introduced his first pieces at Buvette, an acclaimed
restaurant with locations in New York and Paris. He also designed the
restaurant's visual identity in collaboration with Chef/owner Jody
Williams.  In 2013, Poglia produced a collection exclusively for
BedfordPost, a charming inn with two restaurants owned by Richard

Recognizing the high demand for his products, he founded Poglia, a
lifestyle brand based in Brooklyn that specializes in handcrafting
knives, leather bags and loom-woven blankets.

No two Poglia products are the same.  They are designed in New York
and handmade in the Poglia workshop in the South of Brazil.

Since then, Poglia has launched collaborations with Ascari Bicycles, The Explorers Club, Old Joe Japan and MadeWorn.  He's also received praise from various publications internationally, most notably the NYTimes Style Magazine, Harper's
Bazaar, Conde Nast Traveler and Clutch Magazine Japan.

Today, Poglia operates with Italian-partners Helio Ascari and Alessandro Squarzi from The Space NYC,  a storefront, workshop and highly-curated showroom and exhibition space located in Brooklyn, NY. Poglia products are sold in select stores internationally, from New York City to Tokyo .

Today, Poglia operates from The Space NYC, a storefront, workshop & highly-curated showroom + exhibition space located in Brooklyn, NY, which he founded with Italian-partners Helio Ascari and Alessandro Squarzi. Poglia products are sold in select stores internationally, from New York City to Tokyo .


The Poglia Archives


A. Poglia & Irmao was a family-owned hardware store founded by Max Poglia's grandfather in 1937. After operating for over 50 years, it closed when Poglia was a boy... but not before it left a lasting impression. The place had an old-soul, with as much history as there was stuff.  It was the simple details that stuck with Max; the festive red and yellow tiles that paved the store floor, the giant glass display cases that overflowed with tools, knives and other oddities, and the sight of his grandfather, pencil in-hand, crunching numbers behind the counter.  

Later, when Poglia first moved to the US, he found comfort in the similar timeless aura of "old-New York," the handful of restaurants, hidden late-night spots and city landmarks that embody the city's old-spirit and evoke memories of simpler days.The memories of A. Poglia & Irmao and Max's affinity for Old NY now serve as the inspiration and framework for the Poglia brand.